We are a team of two mums with more than 1000 hours spent on hunting for sustainable clothes, stain removal, storing, and organizing baby clothing.

"When we met in 2011, we worked for the same company. Different departments, same floor.
After a few months, Julia decided to participate in the Oslo Triathlon the following summer.
From that day on, she learned how to swim freestyle, biked to and from work an average of 40km per day, and ran at least twice a week. Sometimes successfully dragging me with her. Sometimes.
On race day, she came in 10th.

This is Julia. This is how determined and passionate she is. And this is why she is part of Karusell!" - Anna

"I got to know Anna more than a decade ago when we both worked for Norrøna. An Italian living in Oslo with a French husband - her style is a defining part of her. The love for artisanal, local, and unique things is something that you immediately notice when you meet her or step into her apartment.
I remember it took her ages to find the right color for the right sofa for her place. The eyes for detail and quality have also always been part of her job DNA, constantly looking for the best quality and design in fabrics.

So when she called me one sunny Singaporean afternoon and told me about this exciting project I didn't need a lot of convincing because I knew this would be a concept that is as sustainable as it is stylish!" - Julia

Rent the goods,
own the moments

Karusell wants to dress kids more sustainably and allow parents to use the best high-quality clothing at an affordable price.

We want to significantly reduce textile wastage in Norway, increasing the lifespan of a garment and making it available for more users. We make sure that each garment is used to its full potential meaning that it can be used again, if needed repaired, and if damaged recycled into something new.